From Chanel to Versace to Louis Vuitton to Christian Dior, fashion week has finally arrived and is here to stay. 

As the first fashion month since the pandemic began, brands performed a mix of digital and in-person fashion shows. 

After months of lockdown, some brands went digital creating online events.

The fashion industry has been desperately trying to figure out how the future of runways will look like. 

Fashion shows had to completely reinvent themselves to fit into the pandemic’s standards. 

The shows fully met with all the regulations and recommendations of the French public health authorities.

The trend for this Spring/Summer 2021 is a combination of bright and neutral colors, lots of patterns, and different purposes.

Many brands used recycled and sustainable materials for their collections. 

Likewise Balmain, Oliver Rousteing used recycled diamonds and sustainable jeans for the upcoming season. 

Balmain had its show in three different sections, each with models of different age groups. 

On the other hand, Chanel did not give up its glamour; as a highlight, micro accessories and jewelry took over the runway.  

As for the Versace show, Donatella Versace transported viewers into the underwater with an Utopian settlement. 

Versace in a description of her show said, “I wanted to create something disruptive, something that could be in tune with what has changed inside all of us.”

Other brands like Yves Saint Laurent, Marc Jacobs, Dries Van Noten, and Gucci had their fashion shows cancelled for the season.  

Givenchy, Michael Kors, and others, had postponed their events until further notice.

Most of the brands had postponed or cancelled their shows, in a way of precaution, prioritizing the health and safety of staff and guests

In a post-pandemic world, shoppers will be seeking comfort and uniqueness. 

The pandemic has brought many positive changes; it has made brands use and exploit their imagination to create something unique for this “new normal.”